For me, the sound design and the musical score is a big part of what makes scary movies work.
I love Carpenter, I love Craven - these are all the classics - the Romeros of the world, but I think the biggest influence on me as a storyteller and as a filmmaker is actually Steven Spielberg. I love that even though Steven isn't known for being a horror director, he started out his career making scary movies.
Supernatural movies generally have a much more brooding pace. If you look at films like 'The Sixth Sense' or 'The Others,' it's more building up the characters and building up the situation as opposed to just opening with a big action set piece.
We think craft is important, and the irony has always been that horror may be disregarded by critics, but often they are the best-made movies you're going to find in terms of craft. You can't scare people if they see the seams.