If any aspect of the sports gambling boom has inspired a backlash, it is not rising rates of problem gambling, industry lobbying, or the athletes banned for gambling. It is the advertising. Everyone hates ads, after all. But the sudden rise of sports betting ads seems to have inspired a special kind of rancor and regulatory pushback. Frustration with sports betting ads relates in no small part to their sheer quantity, with around 1.5 million television advertisements in 2023. In polls, 47 percent of Americans—and nearly 60 percent of sports fans—agreed that there were too many ads. Just 10 percent disagreed. As late-night television host Conan O’Brien tweeted, “I haven’t seen an online sports betting ad in almost 7 minutes. Am I dead?